If we are looking to refresh our display, IFI are our first 'go to' ingredients supplier. Michael is always proactive, goes the extra mile and is eager to ensure that we have what we need, when we need it. He also understands our business and offers product solutions that fit perfectly with our discerning customer base.

Having the product demo was a real bonus to the visit to the Northeast! Peter showed us a range of easy to make top quality value added products, and also explained some quick win ways of increasing the margins on some products. Nicholsons kindly cooked off the samples, and we all had a chance to ask questions, and share comments while “chewing the cud”. Carley was on hand to discuss any enquiries regarding samples of ingredients, product specs. etc. We have a list of products which we will be looking to develop into our value added range in the New Year.

Quality service, alongside quality product and guess what? Quality staff, Paul Graham sorting us out big time!

Overall, I was very impressed with the value-added product demonstration that I attended at Nicholsons Butchers in Whitley Bay. I learned a lot about Innovative Food Ingredients' products, and I am confident that I can use them to create delicious and profitable dishes for my customers. I would highly recommend this event to anyone who is interested in learning more about value added products.

IFI approached with the offer of a free product demonstration. The day was both informative and well planned. Peter demonstrated a vast knowledge of their product range and showcased a variety of profitable, time efficient counter solutions. Since our demo we have purchased a range of products that have become firm favourites of our customers!"

Following the IFI demonstration for the Q Guild at Nicholsons Butchers in Whitley Bay, we decided to try the Beef Stroganoff recipe with the fresh additions. This has proved a hit with our customers and secured a regular place in our counter along with other convenient and quick cooking lines. We are gradually increasing the number of kitchen ready quick cooking products we offer and early indications are that the Rogan Josh will be following the Stroganoff as a regular line.