Innovative Food Ingredients has undertaken a major rebrand as part of its diversification and expansion into new markets.
We’re building on our success as a trusted partner for international manufacturers such as Newly Weds Foods (NWF) and AVO, with the launch of our interactive new website, two new business units and a state-of-the-art demo kitchen for delivering webinars.
The aim of the rebrand, the new business units and the contemporary kitchen workspace is to work more closely with food manufacturers, regional retailers, butchers and farm shop owners.
This is in response to the rapid expansion of the foodie market, as well as changing purchasing behaviours, with butchers and meat retailers across the UK diversifying what they offer. So it’s a renewed drive on our part to deliver even greater value for our customers and to enhance the quality of their product ranges.
The Butchers’ Collective sub-group will provide a free members portal for an innovative community seeking to enhance the art of butchery and encourage collaboration.
The platform will offer butchers and business owners exclusive access to trade support, with knowledge sharing of food and flavour trends, educational webinars from experts, industry insights and marketing tools.
Meanwhile, the Taste Creation platform, an addition to our online shop, is targeted at food manufacturers, food development businesses and regional retailers. It will cover key aspects of our fully customised food product development services, as well as partnership working opportunities.
Our new custom built and designed modern demonstration kitchen at our headquarters in Poulton-le-Fylde will help showcase our food ingredients solutions and recipes. It is enabling us to conduct our webinars and host food preparation and demo sessions.
Innovative Food Ingredients Commercial Director, Chantelle Brennand, explains:
“The Butchers Collective will provide a free, supportive community for butchers, apprentices and shop owners, with exclusive access to educational webinars from our team and key industry experts. The portal will be an invaluable source of industry insight and expertise, with cutting-edge flavour trends, food production techniques, exclusive promotions, marketing tools and buying tips.
Taste Creation is an opportunity for us to show manufacturers and retailers how we can specifically meet their needs. This is not only with the innovative food ingredients we offer, but also in terms of new product development, supply and batch production, distribution and resource support which dovetails with their manufacturing processes.
Food manufacturers, butchers and meat retailers now want to design and market dishes with different continental flavours. When they are in need of new flavours to extend their ranges, we have the consumer insights, creativity and technical knowledge to make it happen, putting their needs at the heart of everything we do.
Innovative Food Ingredients acts as a catalyst to bring UK and international food processors, farm shops and retail butchery sectors together. As well as supplying traditional family run butchers, grocers, delis and farm shops, we also work with food processors and retailers, offering a fully bespoke development service to satisfy specific client requirements.
